Join Job Oriented Advanced training at Unico Technologies Pvt. Ltd., Faridabad.
Don’t miss this oportunity, limited seats available.
Digital Marketing
Career Oriented Training in Software Testing
Want to pursue your career in Software Testing, come and join Software Testing Training by the experts from the industry. Learn Black Box & White Box testing techniques. Get yourself prepared for ISTQB Certification. Enroll at Unico Technologies, Faridabad, before 20th Sep 2015 & get 15% Discount on your Course Fee. Limited Seats Available!!
Career Opportunity in SEO (Digital Marketing)
What is SEO?
SEO – Search Engine Optimization can be considered both an art and a science. It optimizes your sites so that they can easily be found by the search engines like Google, Yahoo, and Bing etc and their ranking can be improved. The science aspect of SEO deals with technology, by implementing the techniques and all the technicalities of web site, coding etc. whereas the art part deals with understanding the business, and its customer’s human behavior.
SEO plays an important role in boosting up sales and increasing the expansion of a totally online business (such as Amazon.com) or an offline business (such as KFC).
Why SEO Business is Growing?
Enhanced use of search engines to look for data on internet.
Giant brand advertisers are using SEO dynamically.
Ancient or Direct marketers are gradually adopting SEO.
Growth within the variety of local search request with mobile internet searches.
With appropriate Advertising; Google is displaying Ads to specific audience, who are extremely inquisitive about those messages.
Google is quick in developing and creating demographic directed & Geo directed search results.
Is SEO Recognized as a Career?
Let us provide you with some proof that SEO could be a nice career. Similar to CCNA, MCP, OCJP and other skilled certifications; for Online Marketing (SEO may be a part of Online Marketing) we’ve got International certifications from Google and Microsoft. That’s a transparent indication of the demand and future growth of this field.
What are the Career Opportunities in SEO?
Online business is growing everyday & SEO is playing an important part in fetching the visitants to the web site and all the enterprises are paying a huge amount in SEO. It’s one of the best areas and there is wide variety of job opportunities within the field of SEO.
Every web site is trying to obtain SEO services for it either internally or outwardly counting on its budgets and experience at hand. SEO has a bright future for you if you have got nice analytic skills, and you’re dynamic. You wish to stay up with the most recent trend within the field, have passion for analysis and be ready to formulate clever and inventive marketing strategy to beat your contender, and have a position over all others.
What skills are required for a career in SEO?
As already mentioned SEO may be a mixture of arts and science, therefore if you are from the science background and are technically skilled, SEO will add a lot to your CV by building you get in controls of the concrete side of the business. SEO helps you grow as an expert and learn new skills associated with individuals management and internet marketing strategy building.
In case you are from the art aspect, then SEO could look a bit challenging as a result of the entire technical aptitude demand. But the good part is that the technical aspects of SEO can easily be learned and executed.
Unico Technologies-The Rising SEO of India
Unico Technologies Pvt. Ltd, is a well established firm, successfully entered in the global market, established its own value & conquered the local & global market with its extra-ordinary strong presence on World Wide Web. Unico is a firm that provides professional web design and development solutions for clients all over India. We have successfully accomplished hundreds of projects large or small, static or dynamic, simple or complex in various business categories.
Unico Technologies Pvt Ltd provides turn key e business solutions ranging from business analysis and consulting to project implementation and support.We delivers turn key web services and web solutions ranging from custom website design to development of complex web applications. We use most recent technologies, web friendly colors, personalized web applications, clean & innovative animations, exclusive graphics, flash movies while offering complete, tangible & ideal web solutions to our valuable clients who trust you.
We wanted to create the solution to web problems. We don’t want to bite off more than we can chew. We will never accept business if it means a lower quality of service to our existing customers.
Search engine optimization, pay-per-click, web promoting services and eCommerce net website design all are a part of making a major on-line presence in today’s fast-paced computer-centered world. Search engines, looking portals, web site as sales devices, press releases and formative articles, we have a tendency to develop the proper approach operating among your budget.
Top 5 Keyword Research Tools
1.Google AdWords: Keyword Planner
It is owned by google and launched for AdWord customers . AdWord customers who want to publish his ads can use google AdWord tool to know volume of search terms and their competition. This help them in planning their bids and keywords . However this tool can be used by others without paying anything to google .
Benefits of google keyword planner :
¤Keyword Search : you can get keyword’s total monthly search volume and competition and set your keywords accordingly to this .
¤ Keyword Suggestions : after searching for a keyword you can get similar keywords , so you can add those keywords in your blog or website and can easily increase your search traffic.
¤ Long Tail Keywords: Long Tail keywords get lowest search volume but also have low competition , so you can get low competition long tail keywords and gain high search traffic because of less competition.
¤ CPC : If you are a adsense publisher then this tool is for you , because you can check cost per click for your given keywords. This help you in gaining high cpc than ever.
2. Keyword Tool: FREE Alternative to Google Keyword Planner
You can get maximum of 750+ Google Keyword Suggestions For your keywords . This tool is free till now . It is also reliable , average 99.99% uptime . This tool is based on google advance word suggestion. When we start typing in google search bar then google show related search term below your keywords. This concept is used by keywordtool.io and is currently on 2nd position . You can start doing keyword research just like google keyword planner to do perfect white hat seo. This tool is also benefited for ppc customers because this tool shows relevant information about international keywords.
3. Keyword Research Tools from Wordtracker: This tool is not available for free but for paid users this tool is awesome . You can use this tool for 3 to 4 times in a day sometimes only for 1 time in 1 day as free trial from this company . When I use this tool it gives level of competition , monthly search volume and keyword suggestions which was close to accurate .
4. Bing – Keyword Research Tool: Bing is second largest search engine in word ,so bing optimization is also necessary if you want organic search traffic. Bing provide its keyword research tool to everybody for free . The benefit of this tool is that all the data shown is organic data from last 6 month , so you can get correct figure about keywords search volume. Bing also provide strict filters which when enable filters the keywords that match to your search keywords , hence you will get only result you want to see .
5. Keyword spy:Its is my favourite tool and I use it every time I publish a blog post. When I search for a keyword , it tells about monthly search volume , its competition , number of advertisers and cost per click. Along with these features it also gives keyword suggestions and relative keywords with cpc and traffic estimations. Use this tool if you want to know everything about your niche . The good feature of this tool is that its matrices are updated on daily basis.
Conclusion :
Always try to use google’s keyword planner because google have average 40+% of organic search volume . And also use bing because bing is 2nd largest search engine with yahoo.com . If for any reason you can not use bing and google keyword planner then the free options are keyword spy add keywordtoot.io. These is no need for paid keyword tools , because there are plenty of free tools are available on internet with descent features. I only add keyword tool from word tracker because it is used by most of the peoples who are doing seo on websites. If you took my suggestions , keywordspy is good for optimizing search engine like google and bing.
Generate Traffic Without Google
Long-tail phrases ranking in Google search engine results pages (SERPs) is the equivalent of manna from heaven to any online business. There’s nothing better, if you have it, and nothing worse, if you lose it.
More than one business has suffered collateral (sometimes fatal) damage in the wake of a Google algorithm update. Thousands more are certain to suffer a similar fate in the future.
The reality is that most small companies will never rank well in Google and are wasting their time focusing on SERPs alone. The days of David beating Goliath in organic search are numbered, at best, and in most cases, nothing but a memory.
If you don’t have the budget to create content and build backlinks better than your competitors, you will not outrank them. If you’re a new entry in a crowded niche, it will be a long time, if ever, before you achieve any meaningful SERPs.
Rather than worry about losing or never having Google organic search traffic, plan for it. No one can afford to rely upon a single traffic source for business. You need multiple streams of traffic as insurance against the inevitable changes in search algorithms.
Here are the 10 best tips to generate traffic without Google.
1. Blog Commenting
2. Content Aggregators
3. Forum Commenting
4. Google+
5. Guest Blogging
6. Q&A Q&A sites like Quora and Yahoo Answers offer another great opportunity to generate highly targeted traffic.
7. Reddit If you can find a relevant niche or subreddit with a decent number of subscribers (thousands) and traffic, then Reddit is an option worth exploring. The key is to create useful content relevant to the subreddit.
8. Social Media
9. YouTube
10. Email
Basics of Digital Marketing Should Know In 2015
The digital marketing scope has widened to a large scale in today’s Digital Era. Digital marketing plan or digital marketing strategy is on the prime agenda of marketing departments, marketing professionals & business owners.
This digital communication of today often scares off marketing professionals who feel they aren’t high-tech enough to implement a successful online strategy & this leads them leap into complicated CRMs.
A good digital marketing plan isn’t difficult, but it needs a very strong foundation of basic tools. Make sure you have these areas strongly in place before expanding your digital marketing outreach.
Brand Identification and Consistency
Search Engine Marketing
Content Optimization
Social Media Marketing
Lead Generation & Conversion
Digital media does not automatically sell your product, or bring you business just because you promote it online. Digital media is constant networking communication, information, listening, & customer service enhanced.
SEO Strategy 2015: Google Ranking Factors For SEO Strategy 2015
There are lots of tips for search engine optimization (SEO) of a website. A lot of truths, half-truths and rumours. If you want to get your website to page one of Google, there are many factors to consider.
We have addressed some ranking factors for search engine optimization (SEO) of a website below , no-nonsense opinion to each of them.
1. Domain age
2. Having keywords in a domain name
3. Having a keyword as the first word of a domain name
4. The length of your domain registration
5. Your domain history
6. Your exact match domains
7. Sub domain names
8. Title tags
9. Meta description
10. H1 Tags
11. Frequently used keywords in content
12. Length of content
13.Duplicated content
14.Page and content updates
15. Order of keywords
16. Internal links
17. Broken link
18.PageRank
19. Site architecture, Sitemap, Site uptime
20. Google analytic and Google web master
21. Website reviews
22. Bounce rate and repeat traffic
23. Blog comments
24. Having a connected social media
Best SEO Web Promoting Services in Faridabad
Unico Technologies Pvt. Ltd follow unique approach to win all the desires of our client. We take substantial time in studying about the client, its need and revising about its competition in the market to evolve a exclusive trading strategy. Every purchaser has distinct set of target customers and distinct services to offer, we got best professionals who try to realise groundwork of every client at extent and incubate all the information or study details till a best concept is not generated. Digital is dynamic and needs normal updating; we offer assured services which would hold you revised in the market as we accept as true one could come to at the top but residing there for a long time is no very simple feat. SEO Service Faridabad deems innovative methods holding intact the value and affordable rates as we regard your hard-earned money.
According to study, Faridabad is assessed as an economical hub, as the district has supplied many employment opportunities to the humanity and has solidly backed up the economy . SEO Services Faridabad is set up in the Faridabad district to surpass its task with meticulously conceived in-house agency wherein all the SEO undertakings are performed and are taken in and nurtured for the best possible conclusion.
Today we witness that some of the biggest brands get bombed in spite of the companies spending millions of dollars in the market research, brand designing, manufacturing and than marketing it. The reason is that these brands failed in terms of visibility among the customers! Hence it is not just developing the web, but to smartly promoting it on the net that brings results.Today the number of people or surfers who search for information on net is quite high. The most likely first thing they do while on the net is to search for something they seek on the search engines like Google, Yahoo etc.
Hence ideally web promotion through these search engine optimization (SEO) is the most sensible option to achieve positive results. One should get listed with Search Engines, Directories, Announcement Sites, Award Sites and “Cool Site Guides”, Banner Advertising, Electronic Publications, Public Domain Message Boards etc. In this option you can get listed in search engines either by a paid listing or free listing. Free listing is the most convenient way of Web promotion or web marketing. For the free search engine listing, get the Web Page optimized first to make it search engine compatible.
However here one has to be cautious before deciding to go for free listing or paid one. The difference here would be in terms of the positioning of your advertisement or the link and the duration of the time allocated to your web site promotion. If you are paying for your web promotion, you are bound to get good positions and the length of time for your web site. It is also a human mentality where in consumers associate the quality with the price and also advertisements of the brands. There is a perception that advertised brands have high quality compared to the free goods. Hence the smart decision is to go for the paid web promotion on the search engines to gain more visibility and number of hits per day from the information seekers on the net.
We excel at researching, managing and executing PPC campaigns on different platform such as Google Adwords, Bing Adcenter, Facebook Advertisments and others. Our web promotion team has in-depth grasp on researching relevant keywords and planning an effective campaign. We leverage our years of experience in planning and delivering result oriented PPC Web Promotion Campaigns.
Six Steps for Choosing Up a SEO Company
It has been measured and examined persistently that the business owner’s area unit terribly keen to determine their on-line business to be displayed and rank well on the highest of the program like Google, Yahoo, Bing and lots of additional. Your choice as an online website owner to rent a good SEO company that focuses on obtaining stratified well in the slightest degree prices. Here we tend to area unit mentioned six ways in which you ought to vie choosing the proper company to place you within the league with the recent champions within the net universe:
CHECKING COMPANY FEEDBACKS: This is often the primary step if you seek for the corporate simply writing the name in Google, Yahoo or Bing and there you see the result and consumer feedback once taking the services. It offers you the temporary plan regarding the SEO Company and is that they ready to satisfy their consumer for his or her services in the slightest degree.
Just you have got to take care that you just area unit on the proper track to seek out credible data, as a result of their competitors may misguide you only golf stroke the inaccurate knowledge. Therefore to avoid this you will simply contact their any of the shoppers having same business as you will be the most effective choice for obtaining the additional information regarding SEO Company.
CHEKING THEIR OWN WEBSITE: This is often the foremost vital factors of SEO Company.If their web site doesn’t rank in Google, Yahoo or Bing in high 10 in order that they are not about to assist you get your business rank all told search engines. Therefore you’ve got to man ever to a different SEO company that’s occurring beneath the highest 5 rankings all told search engines, so you have got to settle on one among them in your budget and begin your business straight away with them.
ASK FOR CONSUMER WEB SITE TO CHECK: This is often a good thanks to analysis the SEO Company comes or shopper’s web site to cross check. If they refuse to present it to you a minimum of 2 or 3 web site address that they need optimized, then you’ve got to kick them out from your list. They even explicit that they cannot provide you with the name of the web site for any confidential reason however that’s not the manner. There is completely no reason why any company hides his consumer data from future shoppers.
ASKING REGARDING THE REAR LINKING PROCESS: You’ve got to raise the SEO Company regarding the rear link building method for changing into a decent rank within the Google. If they use the automatic computer code for doing the link building method it terribly harmful for your web site. It will for good ban your website from Google and it consumes lots of your time to live through it. Therefore you have got to carry back and raise regarding this from the corporate.
GUARNTEED #1 RANKING AT GOOGLE: You may recall that this claim from a SEO Company is nice. However sadly there is no SEO company in today’s era will guarantee you that they are going to ready to retain the rankings. Therefore once you hear these styles of statement don’t get on their words simply don’t do business with them.
SEO CHARGES: Therefore if you imagine any company taking less therefore charges provide you with the most effective result you have got to examine him why the SEO Company take less charges as compare to others. You have got to examine them the services they’re providing as compare to the opposite. It depends on you which of them company is best for the business.
So before putting your cash on any SEO company you ought to go to check of these points create your SEO campaign works leek as you get the need output what you are considering for your on-line business.
Unico Technologies Pvt. ltd. 